A collection of six toy cars that could bring back our imagination

Design / Guest Post By Alan Flannery,

The Duotone toy cars are inspired by cars of the past but do have that contemporary look where Floris is famous for.

Nowadays it is pretty hard to find toys that leave room for the child’s’ imagination, and still do look good.

The ‘Duotone Serie’ is a collection of six toy cars designed by Floris Hovers for Ikonic Toys.

The new collection has the unique signature of Floris Hovers, who is well known as an international furniture and toy designer.


Toy Cars by Floris Floris Hovers for Ikonic Toys


To bring the toy cars to the market, a crowdfunding campaign is started at Kickstarter.

The collection is very characteristic, and can be extended with several new vehicles in the near future.

The toy cars come in a high end cardboard giftbox.


Toy Cars by Floris Hovers



About Ikonic Toys

The Dutch toy brand Ikonic Toys was founded in 2015 by designer Maurice Doorduyn.

The wooden toys are sold in The Netherlands and abroad, from The Conran Shop Japan to the Petersen Automotive Museum in Los Angeles.

The brand is well known by its quality and details, and because of the very particular Dutch themes.

A collaboration with Hollands most famous toy designer Floris Hovers was very obvious, and in 2016 a new collection was born.

Ikonic Toys hopes to to sell the new collection in design and museum shops all over the world.


Toy Cars by Floris Floris Hovers for Ikonic Toys



About Floris Hovers

Floris Hovers (1976) graduated at the Design Academy Eindhoven, and runs his studio and workshop from Raamsdonksveer in the south of Holland.

His designs go back to the absolute essential, and his great understanding of colours, composition and shape are really playful and distinctive.

Floris gained international fame with his iconic Archetoys, these steel miniature vehicles are produced by the well known Italian designlabel Magis, and can be found in the contemporary art collection of the Stedelijk Museum Amsterdam.

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Toy Cars by Floris Floris Hovers for Ikonic Toys


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