A network of consolidated districts tells each new edition an incredible quantity of design stories
If Milan were a person, she would live the month of February as the start of a holiday morning, washed by the rain and dressed by the Fashion Week clothes; but the leaven that is perceived, walking trough the streets regards other.
Every year, in fact, in April the city prepares itself to host the Design Week, the most important appointment for the design world in which features installations, parties, events, all characterised by design, with more than a thousand appointments in 7 days, scattered throughout the city.
Milan changes dress for a week, penetrating the urban pattern and creating a patchwork of cultures and experiences collected and experienced by about 400 thousand people every year are enveloped in an atmosphere that Milan was the first to have the skill of organising.
As one of those dinners of friends where each guest contributes with something, Design Week has no central organization, it arose spontaneously in the early 80s on the will of companies active in the furniture and industrial design industry.
For those who live in Milan and know the dynamics, it is almost certain to speak about the districts that every year try to renew themselves to offer its visitors hungry [often free appetizers and no content], overlook the panorama of design and innovation.
A network of consolidated districts tells each new edition an incredible quantity of design stories that with has shown more and more peculiar feature.
- Tortona, where the Fuorisalone was born, accompanied the Fair with his heart represented by Superstudio and the new BASE, located in the former Ansaldo.
- Brera Design District was founded with the goal of creating an organised network among the initiatives in the area, to promote trade and cultural activities and to implement an advanced development model.
- Lambrate instead has an imprinting towards the promotion of experienced testing in large post-industrial buildings present in large amounts it neighborhood.
In addition to the historical ones, over the years the Design Week saw the flourishing of new initiatives in a more or less fortunate way and contributed to increase the supply of food related to design initiatives throughout the week.
With 5VIE and Zona Sant’Ambrogio, also the historical center of Milan declares its willingness to embrace the event, with an eye to sustainability.
Milan Design Week: 5 keypoints
- More than 1000 events scattered throughout the city
- 400 thousand people passed through the city streets
- 70% of foreign visitors
- 55 past editions
- 7 districts with different attitudes
Isola Design District
Between unique and innovative projects, including national and international designers animated by the intention to propose plausible scenarios, treating themes socially useful, grasp the dynamics of a constantly evolving real or just play emotional values through consumer objects or exclusive products, a real innovation of this year is made by the Isola Design District debut.
A new Fuorisalone District rich of contents and interesting proposals, in a space now ready to welcome the infinite possibilities of artistic inspirations that span the design culture becoming images, models, ethereal materials, be available, perceptible, or even, in a perhaps a bit ‘old-fashioned‘ and romantic, tangible.
The District logo suggests the inability to frame the initiative under a single name.
Isola is an eclectic neighborhood, multifaceted and full of potential.
Isola Design District, an urban empowerment project aims at the rediscovery of fascinating locations ignored by the “high class” of the past decades.
A community of young designers and makers dislocated between exhibition areas perfectly integrated in shops, a springboard for emerging brands and welcome notes to showcase excellence in the industry.
A district in which to expose and amaze, but above all to inspire and be inspired, rediscovering through the many facets of contemporary design, contextualised in a resilient ravages of time and of the trade area.
Isola Design Disctrict: 5 keypoints
- Territorial enhancement of belonging to the neighborhood
- Presence of Italian and international designers
- Presence of Design Schools
- Enhancement of traditional and innovative craft practices
- Workshops & Talks