A year after its revival by Florim, CEDIT conquers another award for the brand, even with success at NYCxDESIGN Prize (ICFF) and Hospitality Design Awards
For CEDIT, Giorgia Zanellato and Daniele Bortotto presented the Storie collection, comprising six different sets of wall coverings made in ceramic, inscribed by the young designers with the theme of the relentless passage of time.
The duo explored Italy’s architectural landscape – its interiors and its nostalgic contrasts – of stately homes, villas and aristocratic palaces, farmhouses and old factories, and the environmental surroundings of a distinctively Italian manufacturing past.
This is how they sourced their repertoire of images and their inspiration for conveying a distinctively Italian mood.
Love for ceramic, tradition and technology
Looking at the changes brought about by time, the designers undertook a journey of exploration and interpretation of the gradients of colour, shade, texture and consistency of large portions of plastered wall.
“Technological innovation enables us to reproduce on large-sized ceramic materials all the effects of wear and stratification that normally only time is able to create”.
Zanellato and Bortotto have selected five different environments, located in precise contexts and areas, and identified a specific effect caused by the ageing process in each of them:
- the faded fresco on the wall of a villa
- the damp found on plain or decorative plasterwork
- the form of rust stains on walls
The walls of a room are the surfaces on which the moods, moments and stories it has contained are deposited, transforming their appearance and leaving visual records of the unique events of which they are the silent custodians.
The Storie ceramics collection is in line with a design method that investigates space-time relationships and identifies the signs of history in the hidden recesses of the familiar places where daily life is lived.
This collection perfectly captures the essence of CEDIT brand and defines the typical Italian home.
The product “Castle” – of the collection “Stories” – won the prestigious “Red Dot Award: Best of the Best” in the “Product Design 2017” category.
About CEDIT – Ceramiche d’Italia
CEDIT – Ceramiche d’Italia is the Florim brand which encapsulates the dialogue between art, design and Italian identity.
Creator of an amazing sequence of products with ground-breaking materials and design since the second half of the Twentieth Century, CEDIT has explored and defined new forms of expression in the culture of home decoration, in partnership with top names in Italian design, art and architecture.
A year after its relaunch by Florim – at Fuorisalone 2016 – the brand CEDIT continues to soar and confirms its strength as synonymous with design, as well as extremely high-end ceramic coverings.
“Exactly a year ago, in the heart of Milan we informed the international public of the rebirth of CEDIT – Ceramiche d’Italia, a mission Florim has pursued with determination and passion, with the aim of enabling ceramics to serve art and design.”
Stefano Torrenti, Florim Ceramiche CEO stated.
“It has been based on a cultural project that aims to merge outstanding craftsmanship, technological innovation and Italian genius, to transform ceramic coverings into an authentic interior design work, pushing ahead the boundaries for the entire industry.
The company Florim holds a position of consolidated leadership in the global ceramics industry.
The company is at the core of the international group with production units, trading companies or partnerships in Europe, the Americas and Asia, with over 1,300 employees and a 2016 consolidated turnover of over Euro 406 million.